World Liberty Financial (WLF), a cryptocurrency platform backed by President Donald Trump, unveiled a strategic token reserve on Tuesday. The initiative aims to strengthen Bitcoin, Ethereum, and other leading cryptocurrencies, which are seen as pivotal in transforming global finance.
In a statement posted on X, WLF explained that the new reserve would help reduce market volatility, provide capital for decentralized finance (DeFi) projects, and support a well-capitalized reserve. The company also plans to form strategic partnerships with financial institutions to contribute tokenized assets to the reserve.
Growing Crypto Ventures Tied to Trump
This announcement comes amid growing interest in the crypto space from Trump and his family businesses. Beyond WLF, the Trump family also holds a majority stake in Trump Media & Technology Group (TMTG), a company focused on social media and streaming services. In late January, TMTG revealed plans to expand into financial services tied to cryptocurrency.
Trump has also ventured into the world of meme coins, launching the $Trump meme coin just days before his presidential inauguration. Millions of dollars, including $100 million in fees from the meme coin alone, have flowed into businesses associated with Trump’s crypto ventures. According to Reuters, WLF has already raised $500 million through token sales.
Trump Family Holdings in Crypto
In January, Trump stated that his assets, which are held in a revocable trust, would be managed by his children while he is in office. WLF launched two months ahead of the U.S. presidential election, with Trump and his affiliates owning a 60% stake in the holding company. They are entitled to 75% of the company’s revenues and 22.5 billion tokens, according to the company’s website.
Donald Trump Jr. Promotes Crypto at Ondo Summit
The announcement follows a recent appearance by Donald Trump Jr. at the Ondo Summit in New York City, a gathering dubbed “Wall Street 2.0.” At the event, Trump Jr. and WLF founders discussed the company’s mission to connect the world of crypto with traditional retail investors, including teachers, firemen, and dentists.
Trump Jr. emphasized the importance of a regulatory framework that would allow crypto to thrive. He referred to cryptocurrency as “the future of finance” and stressed its role in maintaining “American hegemony.”
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