FTLife Insurance, now rebranded as Chow Tai Fook Life Insurance, has announced a strategic initiative to expand its network of agents to between 2,500 and 3,000.
The rebranding effort is designed to enhance the company’s affiliation with its parent entity, Chow Tai Fook Enterprises. According to executive Ip Man-kit, this move is aimed at leveraging the strong market presence and established reputation of Chow Tai Fook to attract a larger customer base in mainland China.
Founded nearly four decades ago in Hong Kong, the life insurance provider is a wholly-owned subsidiary of NWS Holdings (0659). The company revealed its name change plan on April 29. Despite the rebranding, CTF Life Insurance will maintain its existing business model of partnering with other enterprises and continue its current management practices and policy operations.
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